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Your POWER – Your Brand

Your POWER – Your Brand

By: Ivette Mayo

Your POWER in the marketplace comes from your brand. A powerful brand goes way beyond just a logo or graphic element. Your brand represents your commitment to the marketplace, to your clients and what they can expect from you. That is POWER!  It is critical that your brand  be present at all your customer touch points such as your website, your social media, and even the way your staff answers the phone. In a corporate setting, your work will represent you even if you are not in the room. Your brand is the way you are viewed and valued.

What does your brand needs to do?

 Your brand promotes recognition.

People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease to do business with you.

 

Your brand helps set you apart from the competition.

It is critical to stand apart from the crowd. This is how loyalty is built.

 

Your brand tells people about your business DNA.

Your brand tells the marketplace about the kind of company/professional that you are consistently.

 

Your brand provides motivation and direction for people.

A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win, and how to meet the organization’s goals, and it allows people to have confidence in you.

 

Your brand generates referrals.

People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love.

 

Your brand helps people know what to expect.

A brand that is consistent and clear puts the people at ease, because they know exactly what to expect each and every time they experience your brand.

 

Your brand represents you and your promise to your customer.

It is important to remember that your brand represents you. You are the brand is your promise to the marketplace. It is taught to your staff, it is always present on all your materials. It is in the quality of your work. It is everywhere.

 

Your brand helps you create clarity and stay focused.

A clear brand strategy helps you stay focused on your mission and vision as an organization. Your brand can help you be tactical and will guide your marketing efforts by saving time and money.

 

Your brand helps you connect with others emotionally.

Having a strong powerful brand helps people feel good when engaging with you, your team, or your product. This is what creates brand loyalty.

Achieving a strong brand is possible. Remember a strong brand conveys the right message to your target audience in a meaningful way. It is your identity! Can I help you create your personal brand? Or possibly review your current brand? Reach out today – [email protected]

Ivette Mayo is an award winning entrepreneur, business strategist, leadership expert and author. Visit website www.ivettemayo.com Ivette is always ready to encourage, empower and support you to be POWERFUL. Follow Ivette Mayo on LinkedIn, Facebook and Twitter. Visit www.yosoyiam.com  for more information.

POWER and Plan – 5 Tips for POWERFUL Planning

POWER and Plan

“Your results are only as good as your plan.”

By : Ivette Mayo

Do you feel lost, lack focus and power, or have a sense that something is missing in your life? Maybe you want to make a bigger difference in the world, but you aren’t sure how? So many of us walk through life, feeling anxious for a deeper connection, but aren’t sure how to get there. I was once told that “The two greatest days of your life are the day you were born, and the day you find out what your purpose is”. But how do you know? For way too long, I  suffered through immense confusion while trying hard to figure out my purpose. I was in a job I tolerated, working in an organization under a stifling culture of dysfunction. I prayed every day for the opportunity to do more and to do something that had a greater meaning to me.

What I wanted

I wanted to live a life with an infectious passion and an unyielding connection to my work. It seemed like an eternity that I struggled daily to figure out my purpose, but it wasn’t until I took a step back and realized that my purpose isn’t something that I would figure out in my head. “I thought to myself, “Maybe the problem isn’t that I don’t know what my purpose is; maybe it is the way I was trying to find my purpose?” I needed a PLAN!

A PLAN

We can’t think our way into our life’s purpose and power; we have to do our way into it. This means taking steps towards what you want, and removing those things in our lives that do not serve us. I left my successful corporate job on a mission to find my special kind of happy and it came by taking one step at a time and the creation of a PLAN.

I want 2018 to be a success for you—a POWERFUL success—and we know that means you need to have a plan. You are saying to yourself “I have a plan.” My question is “Are you methodically working that plan?” The combination of data, materials, your open attitude toward learning and your diligence to follow a plan that is right for you will make this year the kind of success we know you want. So let me challenge you to be no less sincere, no less committed to the advancement of your philosophy, purpose and your PLAN.

Five Planning Tips

Here are the five tips to keep in mind while working a plan that will take you to the finish line powerfully:

  • Develop the right plan for you. Some people are very detail-oriented and are able to closely follow an intricate plan. Others are less detail-orientated, which is OK, too. So which plan is the right plan? The plan that fits you. Each of us is unique and motivated by different factors and you’ve got to develop a plan that is right for you and fits you. Whatever your personality, your strengths and your weaknesses, develop the plan around them. Remember, what gets written gets done!

 

  • It Takes ACTION – Lots of ACTION   You can’t think your way into finding your life purpose; you have to do your way into it. Take a mental note from Nike and Just Do It. The more we act, the more we get clear on things. So instead of overthinking it —start taking steps toward your goals and start trying new things. This will help you get out of your own way. I struggled for years trying to find out what my purpose was. This cycle only created a deeper lack of clarity. It wasn’t until I started doing that things changed for me. The experience is the reward; clarity comes through the process of exploring. Action is where you get results.

 

  • Establish times to spend on it. It might be every Sunday night or Monday morning. Consider 30 minutes in the morning or at lunch or before bed. Maybe it can be  while you are in the car listening to your CDs every Monday, Wednesday and Friday. Whatever it is, set the times and do it. In your step-by-step plan, put down points that you can accomplish every week. They should be specific and achievable. Develop the discipline and take those steps every day, which will move you, closer to your goals.

 

  • Let It Drop From Your Head to Your Heart  Your heart is your best tool to access your true purpose and passion. Ask yourself what you love? Start taking steps to do what you love. When you are inspired and connected to your happy self, inspiration floods your heart and soul. When you lead from your heart, you are naturally more joyful and motivated to explore. By doing what you love, you will pursue and gain insights into what brings you the most joy.

 

  • Break Up with The “ONE”  Many of us struggle because we try to find that ONE thing that we are meant to do; but trying to find only one thing is the reason why we feel like something is missing. The notion that we have only one thing we are meant for limits us from fulfilling our greatness. Take me for example; I have five different job titles. I’m a coach, author, speaker, teacher, mentor, designer, and each thing I do brings me joy, but none of these are my purpose, they are my passions. So start getting in touch with your passions! When you lead a passionate life you are living your life on purpose.

Let go of thinking there is only one purpose for you and embrace the idea that our purpose in life is to love life fully by putting ourselves into our life! This means we jump in and try new things; we stop resisting the unknown and we fully engage in what is happening right here, where we are. To lead a purposeful life, follow your passions. When we live a passion-filled life we are living on purpose, and that is POWERFUL!

Remember this simple equation:

Passion + Daily Action = POWER

Ivette Mayo is an award winning entrepreneur, business strategist, leadership expert and author. You can purchase your copy of “A 30 Day Guide to your POWER” – Powerful Outcomes through Powerful Results” on Amazon  Ivette’s passion is to encourage, empower and support her clients to be POWERFUL in their unique way! She is the founder of POWER On Heels Network. Plug into the POWER – Follow Ivette Mayo on LinkedIn, Facebook, Instagram and Twitter. Visit her website www.ivettemayo.com 

Creating POWERFUL and IMPACTFUL Results

POWER Steps You Need Post Disaster

By Ivette Mayo – Your POWER Advocate

Here in southeast Texas, we experienced the fury of Hurricane Harvey when it made landfall August 25, 2017. Resulting in what’s possibly is the worst disaster Texas has ever experienced. They say the recovery will take years. Everyone in Harvey’s path felt the impact instantly in their homes, communities and at work. Small-business owners will face many challenges in rebuilding. Taking the right immediate POWER steps post any disaster can make all the difference. About a quarter of small businesses will not reopen following a major disaster, according to the Institute for Business and Home Safety. The Federal Emergency Management Agency (FEMA) said this rate could be as high as 40 percent. Entrepreneurs often overlook preparation for these rare events and focus instead on more pressing daily details, but taking POWER steps to prepare for the unthinkable can be the difference between surviving and failing. Here are POWER steps to consider now as you gear up to recoup or minimize losses to start your recovery process.

Check out SBA site

This is an immediate POWER step that connects you to valuable resources. The Small Business Administration will release a list of local resource partners who can help business owners. The resources will be available here, along with information regarding the SBA disaster loan program.

Call your insurance agent

Contact your insurance agent as soon as you can. The Insurance Information Institute has a step-by-step guide to help you prepare for the claims process and the adjuster’s visit. Have your policy number handy when you call. It’s crucial you file an insurance claim to document that a disaster occurred.

Organize your records

Gather and organize your business records, which will be helpful when dealing with your insurance agent or applying for disaster relief funding. If your records were destroyed, there are ways to reconstruct them.

Focus on:

  • Collecting Invoices dating back at least a year
  • Bank statements that can be used to track deposits and determine sales revenue
  • Last year’s federal and state tax returns
  • Purchase agreement, if you purchased your business from a broker
  • Business contracts

Research recovery financing

The SBA’s disaster loan program provides low-interest loans to businesses of all sizes, private nonprofit organizations, homeowners and renters. As a business, you may apply for up to $2 million in assistance, which will be made up of a business physical disaster loan that covers real estate, inventories, supplies, machinery and equipment, an economic injury disaster loan to cover working capital needs, or a combination. The SBA tries to make a decision on each application within two to three weeks. Applications are reviewed on a first-come, first-served basis, so submit yours as soon as you can.

Watch out for scams

Ask for identification and do your due diligence before working with contractors, business financial lenders or anyone offering assistance. Companies issue employees official photo IDs. Remember, there are not fees/charges associated for any services provided through any disaster assistance program.

Reach out to current customer list

Even through you have been impacted by the disaster, don’t assume your customers have been as well. Reaching out serves three purposes, one it gives you the chance to confirm your customer’s situation. Secondly, it gives you a chance to determine if you can continue to provide your products/services at the same level. And thirdly, this will gives you the chance to identify if you can offer additional value by increasing your service levels. A short email stating you are ready to serve can minimize losses.

Use Social Media to communicate

The POWER of Social Media continues to prove its strength. Reach out to your network as soon as possible to share that you are open and ready to serve makes sense. By canvassing your network, you continue to build a sense of community and it stabilizes your framework for the future. Through social media you continue to engage and build value. Remember social media increasingly play a pivotal role in disaster response, recovery and engagement.

The next disaster

Be it a natural disaster like a tornado or hurricane, equipment failure or even the death or illness of a key business owner or employee, it’s smart to be prepared for the worst.

Here are three POWER steps to prepare your small business for another disaster, an emergency situation or a major slowdown.

  1. Create an emergency fund  – An emergency fund is money you’ve socked away to handle the unexpected. Instead of having to take drastic measures, such as laying off employees or paying vendors late, you can tap into these funds and replenish them when business gets back to normal. Aim to stash away at least 6 to 12 months of expenses.
  2. Open a business line of credit – Of course, not every small business — especially startups with limited operating histories — will be able to stash away 6 to 12 months of expenses. For additional access to capital, a business line of credit could come in handy while you build up your cash reserves.
  3. Make sure you’re properly insured – Small businesses can be protected from losses by the right types and amounts of insurance coverage, which can vary according to the type and size of each business. For example, if you own a building and equipment, you’re more likely to benefit from property insurance than would a business that’s run from a home office. Remember, there should be enough in coverage to replace the property owned by the business and cover the operating expenses of your business in the event you become disabled, plus cover the value of your ownership in the company.

“Not only does your business need to be able to survive a disastrous storm, but you need to have a strategy for when you are rebuilding your business!”

Creating POWERFUL and IMPACTFUL Results!

Ivette Mayo is the President of Yo Soy I AM, LLC, an award winning entrepreneur, business strategist, leadership expert and author. Visit her website www.ivettemayo.com Ivette is always ready to encourage, empower and support you to be POWERFUL in all that you do!  Follow Ivette Mayo on LinkedIn, Facebook, Instagram and Twitter

To schedule your one-on-one session with Ivette, simply send an email to [email protected]

 

 

 

Why COLLABORATION makes you POWERFUL!

Collaboration takes place when two individuals or a group of people work together towards achieving a common goal by sharing their ideas, resources, and skills. With increasing competition in the marketplace, it has become extremely important to encourage entrepreneurs to be open to collaborate in order to improve productivity and results.

Here are important aspects that collaboration brings to the table:

  • Brainstorming – Collaboration allows people to come together on a common platform and work towards the achievement of a common goal by offering various perspectives to provide solutions.
  • Providing Value – Working towards the same goal inspires people with a strong sense of shared purpose. When everyone sees value in working together as the common goal gives them a meaningful reason to work together and to gain mutual benefits for everyone involved.
  • Equal Involvement- Collaboration provides every person with equal opportunities to participate and communicate their ideas and gain success.

Great things happen when collaboration takes place:

It Promotes Self-Analysis

Collaboration challenges people to think, articulate and receive clarity about their competencies. It serves as a mirror that gives them a glimpse of their strengths and weaknesses. Remember, two heads are always better than one.

It Results in Problem Solving

When a variety of knowledge and skills are pooled, it creates a talent pool that is vast and more competent, able and experienced.

It Makes You Look at the Bigger Picture

No two people are the same, and when you have several people from different backgrounds working for you, you will need to know how to leverage those differences and identify how they can complement each other.

It Teaches

Essentially, you learn new things from each other.

It Allows for Cross Promotion

Cross promoting each other business, website or your social media platforms is a great way to grow everyone’s audiences.

“You know when you have achieved success, because you realized what you

wanted and brought someone with you.” – Ivette Mayo

 

Ivette Mayo is an award winning entrepreneur, business strategist, leadership expert, speaker and author. Visit website www.ivettemayo.com Ivette is always ready to encourage, empower and support you to be POWERFULLY SUCCESSFUL. Follow Ivette Mayo on LinkedIn, Facebook and Twitter.